MEZCO’S NEWEST PRODUCT: PRE-SOLD OUT ACTION FIGURES!
BREAKING NEWS:
MEZCO’S NEWEST PRODUCT: PRE-SOLD OUT ACTION FIGURES!
Have you ever tried to buy a Mezco Toyz ‘One:12 Collective’ figure? Especially a Mezco Exclusive one, or a Gomez or a new character from their very own IP, ‘Rumble Society’? It’s like a love-hate relationship. If you did, you are aware of how things usually go:
First, Mezco randomly sends an email saying ‘there will be a drop at 1pm EST today’. Then, at 1pm EST, most people don’t even check what the new item is, add it to their cart right away, and proceed to the cursed checkout. Then, a battle starts between collectors wanting to buy an item, a flimsy checkout system and a race against time against other collectors trying to do the same thing at the same time. A few will have a seamless checkout experience, entering their credit card number or paying with paypal, and successfully purchasing the item. For others, it’s another story, with a ‘runtime error’ or ‘credit card error’ message appearing several times. (Yes, this man mezcoes.). Soon enough, the item is on waitlist. Frustrated collectors who didn’t manage to get the item go on social media to vent. Erase. Rinse. Repeat at the next drop.
Mezco has now found a solution to avoid that whole painful process, and it will be to sell action figures that are pre-sold out. From now on, the figures will be announced in an email, then we will get a glorious review video of the figure by the great D_Amazing, to get that nice FOMO, and after that, the page will go live, and the item will be sold out right away! That way, nobody will get it, scalpers won’t be able to do their thing, collectors won’t get it either (but they’re used to it by now), and everybody will be happy.
It’s nice to see a brand listen to their fans like that! Now, if we could get that nice Batman 1989 One:12 collective figure…
Did you ever buy something on Mezco’s website? Let us know how it went!
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